Today, with the help of machine learning, companies may, for instance, find a profitable location for a new point of sales, optimize purchases and improve the efficiency of employees. Artificial intelligence will help you how to work with a client in a proper way, keep him and increase the level of loyalty. But along with retailers or fintech companies, the fuel and energy sector is one of the leaders in the number of projects based on new technologies. Pavel Sorokin, head of the department of interaction with universities, personnel management department of the Scientific and Technical Center of Gazprom Neft, believes that in conditions of the fourth industrial revolution, oil companies can no longer work according to the old rules. At a lecture in ITMO University, he told the students about how modern industry is changing, what specialists are needed for the oil sector and why companies are now betting on fundamental education and cooperation with leading Russian universities.